VidoShots is a photography company based in Atlanta, Georgia. They take pride in capturing all life’s moments, from portrait and wedding photography to commercial and fine art photography. Their target audiences are college students and young adults.
The main direction of the logo was to use a camera as the base of the design. So I simplified the text, kept the lens and maintained a camera aesthetic with the exterior border lines, which could come in handy to be later used for a nice logo animation.
The typeface used is Helvetica, It was chosen because of its simplicity so it does not clash with the complexity of the logo illustration
I wanted to use a good sample of colors from the spectrum as a way to reference the pyramid of colors that make up life as we know it. I did not just use primary colors but also everyday colors that people can easily recognize and name